GE eyes world's next big worry: water

Surging oil prices have captured the attention of consumers and leaders around the globe, but General Electric Co (GE.N: Quote, Profile, Research) is already on to what it thinks will be the world's next big worry -- water.

The company said on Wednesday it aims to cut its water usage 20 percent by 2012, a move that should reduce its annual operating costs by $15 million to $20 million.

"There is going to be a price on water that is going to reflect its scarcity, and today it doesn't," Lorraine Bolsinger, vice president of GE's Ecomagination green-business push, said in a phone interview. "We're going to see that change over time, certainly in the emerging markets."

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- Posted: 2008-05-28 08:57:50

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