Yahoo launches $100m campaign to promote revamped web portal

Internet company Yahoo is launching a $100m global marketing campaign to promote its revamped web portal and rejuvenate its battered image.

The campaign, which includes Yahoo's biggest ever investment in the UK market, follows a similar brand campaign by Microsoft for its Bing search engine. Earlier this year the two companies agreed to co-operate in the online search market, to take on the dominance of Google, leaving Yahoo to focus on its online advertising services and its websites, including Yahoo.com.

Read Full Article from guardian.co.uk

- Posted: 2009-09-22 12:45:01

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