GM Gives Up On eBay

Like most high-profile celebrity relationships, General Motors and eBay's love affair was a short one. The program that began on Aug. 11 will end today. How did it go? The Wall Street Journal reports:

"We thought the program was successful but that this was not the right time," GM sales chief Mark LaNeve said.

Given that a few weeks of the program overlapped with the infamous cash-for-clunkers program, artificially boosting auto demand, this raises the question: when would a better time have been? The little detail we have suggests the program probably wasn't all that successful after all. If it was why end it?

Read Full Article from Atlantic Online

- Posted: 2009-09-30 11:30:42

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