Ford CEO see sales boost from new tech |
Reuters - Jan 7, 2010 |
Ford Motor Co Chief Executive Officer Alan Mulally launched the automaker's new line of in-car technology on Thursday, hoping it will give the company an edge in the competitive market for new cars.
MyFord Touch, an electronic dashboard that lets drivers control climate, entertainment and other standard vehicle functions via voice commands and graphic touch screens, is the latest update to Ford's existing Sync product, based on Microsoft Corp technology.
MyFord Touch will be available on selected models later this year, and Ford is looking to make it standard on most of its models over the next five years or so.
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- Posted: 2010-01-07 11:22:10
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