Toyota plans competitive sales incentives for March

Toyota Motor Corp (7203.T) is planning an aggressive incentive program for March to lure U.S. consumers sidelined by a damaging product safety crisis, executives said on Monday.

The world's largest automaker, reeling from the largest recall in its history, said most of the vehicles at its U.S. showrooms have been repaired and are back for sale, adding it is evaluating a range of options to support next month's sales.

"We are studying everything," U.S. sales chief Bob Carter told reporters after a meeting with nearly 300 Toyota dealers at the National Automobile Dealers Association convention. "All are under evaluation."

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- Posted: 2010-02-15 14:19:00

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