Prudential-AIA Integration Could Be Tough

Prudential PLC's bid to purchase the Asian life-insurance operations of American International Group Inc. would dramatically alter the industry in Asia, instantly making the British insurer the leading player in a market that has become vital to the future of the global insurance industry.

At the same time, the merger could face regulatory concerns in markets such as India or mainland China, where AIA is the only foreign insurer permitted to operate a fully owned entity.

Prudential would control a merged entity that would be the largest insurer in at least seven Asian markets, including Hong Kong, Singapore, Malaysia, Indonesia and the Philippines, adding AIG's agency force of 250,000 to Prudential's network of about 420,000 agents in Asia.

Read Full Article from Wall Street Journal

- Posted: 2010-03-01 10:47:56

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