Toyota hopes 0% financing will lure customers

Toyota's U.S. arm is again looking to 0% financing to pull it out of a sales slump.

The last time Toyota rolled out a nationwide incentive plan like this was in late 2008, as the entire U.S. auto industry was getting crushed by tight credit and a collapsing economy.

This time, it's Toyota's own missteps that have caused the crisis. With its public image dented by massive high-profile recalls, the Japanese automaker's sales were down 9% last month compared to a year ago, even as Ford sales were up 43% and General Motors were up 12%.

Read Full Article from CNNMoney.com

- Posted: 2010-03-03 10:47:06

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