McDonald’s Sales Top Estimates on Chinese New Year

McDonald’s Corp., the world’s largest restaurant company, said global sales rose 4.8 percent in February, topping some analysts’ estimates, as demand in Asia countered snow-hampered results in the U.S.

Sales at restaurants in Asia, the Middle East and Africa open at least 13 months increased 10.5 percent, the biggest gain since November 2008, helped by Chinese New Year celebrations, the Oak Brook, Illinois-based company said today in a statement. Comparable-store sales rose 0.6 percent at U.S. restaurants and 5.4 percent in Europe.

Snowstorms reduced U.S. comparable sales last month by about 2 percentage points, Heidi Barker, a company spokeswoman, said today in an e-mail. That offset the contribution of Olympic-themed ads for Chicken McNuggets, McCafe beverages and a $1 breakfast menu, introduced in January.

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- Posted: 2010-03-08 11:22:01

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