PepsiCo Develops 'Designer Salt' to Chip Away at Sodium Intake |
| Wall Street Journal - Mar 22, 2010 |
Later this month, at a pilot manufacturing plant here, PepsiCo Inc. plans to start churning out batches of a secret new ingredient to make its Lay's potato chips healthier.
The ingredient is a new "designer salt" whose crystals are shaped and sized in a way that reduces the amount of sodium consumers ingest when they munch. PepsiCo hopes the powdery salt, which it is still studying and testing with consumers, will cut sodium levels 25% in its Lay's Classic potato chips. The new salt could help reduce sodium levels even further in seasoned Lay's chips like Sour Cream & Onion, PepsiCo said, and it could be used in other products like Cheetos and Quaker bars.
At an investor conference Monday in New York, the company said it is committed to cutting its products' average sodium per serving by 25% by 2015 and saturated fat and added sugar by 15% and 25%, respectively, this decade.
Read Full Article from Wall Street Journal
- Posted: 2010-03-22 11:01:12
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