Toyota Puts Crisis in the Rearview Mirror

Consider this a reward for decades spent carefully building a brand.

Amid a media storm surrounding Toyota Motor's global recall of more than 8.5 million cars, the company produced a $1.2 billion profit in its fourth quarter ended March, and forecast a $3.3 billion profit for the current year. This is far from peak profit but a recovery nonetheless.

Credit, of course, goes to cost cuts and rebounding auto sales in general, but Toyota did better than most: In the U.S., where the storm was centered, sales growth beat the overall market in March and April. By the end of last month, Toyota had regained 16% of the overall U.S. auto market, up from February's 12.8%.

Read Full Article from Wall Street Journal

- Posted: 2010-05-11 10:34:43

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