Nokia Names New Smartphone Chief to Fend Off Apple

Nokia Oyj, the world’s biggest maker of mobile phones, promoted a 20-year company veteran to head a new smartphone division as it tries to stem a loss of customers to Apple Inc. and Research In Motion Ltd.

Anssi Vanjoki, who has been with Nokia since 1991 and currently runs the marketing unit, will be the new smartphones chief, the Espoo, Finland-based company said in a statement today. Mary McDowell, who heads corporate development, will take over as the head of low-end mobile phones.

Chief Executive Officer Olli-Pekka Kallasvuo must convince investors Nokia is capable of delivering devices that can compete with Apple’s iPhone and RIM’s BlackBerry. Three years after Apple introduced the iPhone, Nokia has been unable to develop a handset with the same mass appeal.

Read Full Article from BusinessWeek

- Posted: 2010-05-11 10:38:35

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