Eager Consumers Buy iPhone 4 |
| Wall Street Journal - Jun 24, 2010 |
Apple Inc. started selling the iPhone 4, the latest version of its wildly popular smartphone, on Thursday morning to teeming crowds of eager Asian and European consumers—including some who waited three days to be among the first in the world to purchase the new handset.
The enthusiasm for the iPhone 4 in countries such as Japan, a nation of notoriously finicky consumers and once considered nearly impossible to crack for foreign handset makers, underscores how Apple has rewritten the rules with the iPhone. The company's iconic mobile phone has sold more than 50 million units world-wide since its 2007 debut and is now the company's largest business.
The iPhone 4 is completely re-designed from previous models, with a better display, a glass front and back, and a stainless steel frame that doubles as an antenna. Since it became available for pre-orders on June 15, it has been in such high demand that AT&T Inc., Apple's exclusive U.S. wireless carrier, was forced to halt pre-orders. AT&T said pre-order volumes were ten times higher than for the iPhone 3GS last year.
Read Full Article from Wall Street Journal
- Posted: 2010-06-24 09:34:32
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