RIM buys Swedish firm to improve screen design |
Reuters - Dec 2, 2010 |
Research In Motion (RIM.TO) has bought Swedish design company The Astonishing Tribe (TAT) as the BlackBerry maker seeks to enhance the look and functionality of its screens ahead of the launch of its PlayBook tablet.
"TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology," RIM's chief technology officer, David Yach, wrote on a company blog announcing the acquisition.
RIM's BlackBerry smartphones, traditionally targeted at corporate users, have struggled to impress consumers in comparison to more stylish devices such as Apple's (AAPL.O) iPhone.
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- Posted: 2010-12-02 10:53:44
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