Ford Rises to Top of Consumer Reports Brand Survey, Tying Toyota

Ford Motor Co. matched Toyota Motor Corp. as the most favorably viewed auto brand by U.S. consumers in a survey released today by Consumer Reports magazine.

Ford has climbed 35 percentage points in the last two years, while Toyota has fallen 46 points, leaving the automakers “in a statistical dead heat,” the Yonkers, New York-based consumer magazine said.

Toyota declined as it recalled more than 8 million vehicles worldwide during the past two years. Ford, the only major U.S. automaker to avoid bankruptcy, improved its reputation for safety, quality and value, the magazine said.

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- Posted: 2011-01-05 12:19:47

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