Toyota Hegemony Fades as ‘Big Damage’ Brings Sony-Style Decline |
| Bloomberg - Jan 11, 2011 |
After owning several Toyota Motor Corp. vehicles over the past 17 years, Randy Sterling traded in his Tacoma pickup this month for Ford Motor Co.’s F-150 truck.
“The recent problems with Toyota caused me to have a closer look at Ford,” said Sterling, a contractor in Blenheim, Ontario, referring to record recalls of more than 8 million vehicles, most for defects tied to unintended acceleration. “The recalls, how they’d treated some of their customers, it just concerned me.”
Customers such as Sterling underscore the challenge Toyota President Akio Toyoda, in Detroit this week for the North American International Auto Show, faces as he seeks to put the recall crisis behind him. With its reputation tarnished, the Toyota City, Japan-based company’s 2010 U.S. sales dropped even as industrywide car demand rose. The loss of once-tried-and-true customers marks the beginning of the world’s largest automaker’s quest to restore its image and win back market share, said analyst Maryann Keller.
Read Full Article from Bloomberg
- Posted: 2011-01-11 10:34:02
| More Stock Investor Place Company News |
 |
|
|
|
| Stock Investor Place Company News Archive |
|
|
|
