McDonald’s Profit Is Up; So Are Costs

The McDonald’s Corporation said on Thursday that it expected more price increases for beef and other crucial ingredients, sending its shares down even as the company reported improved earnings for the first quarter.

The company spent the day emphasizing how sales had increased, beating analysts’ expectations and showcasing strong demand in Europe and Asia.

But analysts were more concerned about rising food prices, a global trend that is rippling to customers, franchisees and investors everywhere.

The company is considering raising menu prices more, but that could scare off the customers who dine there mainly because of the low cost. It raised prices 1 percent in early March.

Read Full Article from New York Times

- Posted: 2011-04-21 21:29:28

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