Netflix Increases Prices for DVD-Streaming Plans by 60%

Netflix Inc. (NFLX), the online and mail- order movie rental company, raised prices by 60 percent for U.S. subscribers who want both services, citing the costs to acquire and deliver films and TV shows.

Netflix will no longer offer a $9.99 package of DVD-by-mail and unlimited streaming, the company said in a statement today. Instead, more than 23 million subscribers will pay $15.98 monthly beginning Sept. 1 if they choose both options, or $7.99 for just one.

The company introduced a DVD-only plan for $7.99 on July 8 for new subscribers and extended that to current customers to reflect the costs of acquiring and delivering content digitally and by mail, Steve Swasey, a Netflix spokesman, said in an interview. Many customers want the option of streaming-only or DVD-only packages, he said.

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- Posted: 2011-07-12 14:36:20

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