Yahoo CEO Carol Bartz's Ouster Not Just About the Numbers

Carol Bartz's tenure at Yahoo, which ended unceremoniously Tuesday, is a reminder how tough it is to maintain dominance and sustain growth in the fast-moving tech world.

It's also a reminder that it's not all about numbers, but about growth in a worldwide market. Her failure to exploit Yahoo’s significant Asian assets turned out to be a major cause of her downfall.

Once the No. 1 search engine, Yahoo had already lost ground to Google by the time Bartz took the top spot in January 2009. During her tenure, she oversaw a giant that has enviable basic numbers as the third-biggest web portal but is plagued by ongoing weaknesses in display advertising and in search.

The company is still undergoing a rocky transition in concert with Microsoft after a failed takeover bid.

Read Full Article from Reuters

- Posted: 2011-09-07 12:58:16

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