AOL, Microsoft, Yahoo band against Google |
Bizjournals.com - Sep 14, 2011 |
AOL, Yahoo Inc. .. and Microsoft Corp. .. have agreed to sell ads on each other's sites in a bid to compete better against Google Inc. ..
All Things Digital reported Wednesday that executives of the three companies unveiled their plan at a New York dinner presentation to top Web publishers and ad buyers.
The reported goal was to get the big Web publishers to join the consortium by sharing some of their ad inventory and to get big ad companies to direct some of their purchases through the alliance.
Read Full Article from Bizjournals.com
- Posted: 2011-09-14 13:44:55
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