Starbucks adds juice, prepares to launch health chain

How’s this for a switcheroo: Now that Jamba Juice is offering coffee, Starbucks Coffee Co. is about to start serving up juice.

The coffee king on Thursday finalized its $30-million purchase of San Bernardino-based Evolution Fresh Inc., an artisanal fruit and vegetable juice maker created by Jimmy Rosenberg, the founder of Naked Juice.

Starbucks said it would begin offering juices, made with a process called high-pressure pasteurization, from the company in stores.

But the purchase, Starbucks’ attempt to “reinvent the $1.6-billion super-premium juice segment,” is just a stepping stone into the $50-billion health and wellness sector, the company said Thursday.

Read Full Article from Los Angeles Times

- Posted: 2011-11-10 14:00:57

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