Wendy’s CEO lays out game plan for reviving brand; 4Q net income falls but revenue rises. |
| Washington Post - Jan 30, 2012 |
Wendy’s new CEO on Monday called the dour results of the past few years “self-inflicted wounds” and vowed to do better, laying out plans that included hiring top-tier workers and reclaiming market share from higher-end competitors like Five Guys and Smashburger.
Emil Brolick, the CEO since September, told investors on Monday that he was intent on winning back customers, jaded by a stale menu and inconstant service, as well as investors, who have grown weary of “a little bit of overpromising and under-delivering.”
And rather than blaming the struggling economy for the revenue declines and quarterly losses of the past few years, Brolick said that the company’s problems were its own fault. Though Wendy’s had carved out a niche in the restaurant business as fast food for grownups, it had lost its way in recent years.
Read Full Article from Washington Post
- Posted: 2012-01-30 12:36:51
| More Stock Investor Place Company News |
 |
|
|
|
| Stock Investor Place Company News Archive |
|
|
|
