Royal Caribbean bookings still off, but improving

Cruise operator Royal Caribbean Cruises Ltd said on Wednesday that as media coverage of a rival company's shipwreck last month in Italy has subsided, bookings are experiencing "a slow improvement."

On Jan. 13, the Costa Concordia, a liner operated by a unit of rival Carnival Corp & Plc, hit a reef and capsized, killing at least 25 people. Immediately after the disaster, bookings across the industry fell, a drop exacerbated by cruise lines and travel agencies pulling back on marketing.

But in recent weeks, as media coverage of the Concordia has grown less intense and marketing has picked up again, business is once more on the upswing, Royal Caribbean said in its annual report filed with the U.S. Securities and Exchange Commission.

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- Posted: 2012-02-29 12:08:05

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