Burger King is back with a Whopper-ing debut |
CNNMoney - Jun 20, 2012 |
Will the third trip to the public markets be the charm for Burger King's investors?
Burger King (BKW) started trading on the New York Stock Exchange Wednesday, and the home of the Whopper quickly popped nearly 7% from its opening price of $14.50.
In early April, the world's second largest hamburger fast food chain announced a new healthier menu replete with salads, wraps and smoothies. (The new bacon sundae is a glaring exception).
Investors are probably hoping its returns mimic rivals Chipotle Mexican Grill (CMG) and Yum! Brands (YUM), home of Pizza Hut and KFC, rather than other fast food chains like McDonalds (MCD) and Wendy's (WEN). Chipotle and Yum! have seen their shares jump 23% and 14% in 2012, while McDonalds and Wendy's have dropped 11% and 15% respectively.
Read Full Article from CNNMoney
- Posted: 2012-06-20 12:23:42
More Stock Investor Place Company News |
|
|
|
Stock Investor Place Company News Archive |
|
|