RIM’s latest foe: fickle youth

When Emily Davis bought her first smartphone, all of her friends had BlackBerrys, so she got one, too.

The 23-year-old, who recently graduated from business school at the University of New Brunswick, kept in touch with all of her friends through Research In Motion Ltd.’s highly addictive BlackBerry Messenger service. The application, more commonly known as BBM, is fast, reliable and has popular features like group chats.

About 56 million of the world’s 78 million BlackBerry owners use BBM. Ms. Davis, however, found that the messaging service didn’t make up for her BlackBerry’s frequent glitches and short battery life. Frustrated, she replaced it with an HTC smartphone running Google Inc.’s Android software.

“A lot of my friends still had (BlackBerrys) when I switched,” Ms. Davis said. “Throughout the last year, though, pretty much everyone’s switched.”

Read Full Article from Globe and Mail

- Posted: 2012-06-25 22:11:23

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