Campbell Soup to buy Bolthouse Farms for $1.55B; deal expands fresh food and drink offerings |
Washington Post - Jul 9, 2012 |
Campbell Soup Co. is hoping carrots, high-end juices and refrigerated salad dressings can freshen up its business.
The Camden, N.J.-based company, which is best known for canned soups, said Monday that it will buy natural foods maker Bolthouse Farms for $1.55 billion in a cash deal. Campbell says Bolthouse’s juice line will complement its “V8” beverage unit. And the carrots business lets Campbell expand its healthy snacking category.
Campbell also owns Pepperidge Farm cookies and Prego spaghettis sauces.
After years of declining soup sales, Campbell is trying to revive its primary business amid growing competition and evolving consumer tastes. This fall, the company plans to roll out a slew of new products — such as soup pouches in flavors like Moroccan chicken — in hopes of appealing to younger consumers.
Read Full Article from Washington Post
- Posted: 2012-07-09 10:52:51
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