McDonald's sales stall as rivals, economy take a bite |
USAToday - Aug 8, 2012 |
McDonald's (MCD) says a key revenue figure came in flat in July as diners pulled back amid a persistently weak economy. After years of outperforming rivals by emphasizing value and rolling out popular new items, the stall is also a sign that competition is intensifying for the world's biggest hamburger chain.
The last time the global sales figure dipped for McDonald's was in April of 2003; the figure has grown every month since then.
"McDonald's may be underperforming the industry, which is not typical for them," said Sara Senatore, a Bernstein analyst. She noted that Taco Bell is performing well, with parent company Yum Brands Inc. reporting last month that the chain saw double-digit revenue growth at restaurants open at least a year, helped by its new Doritos-flavored tacos.
Read Full Article from USAToday
- Posted: 2012-08-08 16:16:52
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