RIM Releasing BlackBerry on Six Continents to Reach Faithful |
| Bloomberg - Sep 25, 2012 |
Research In Motion Ltd. (RIM) plans to release its new BlackBerry 10 smartphone lineup on six continents in the first quarter, seeking to capitalize on the company’s lingering strength in overseas markets.
RIM has already met with 30 carriers to show them the BB10 operating system and the response has been positive, Chief Marketing Officer Frank Boulben said in an interview from the BlackBerry 10 Jam conference in San Jose, California.
“We’ve been hearing things like, ‘Unique, revolutionary, really slick,’” said Boulben, who had just returned from a trip that included stops in Singapore, Mumbai and Johannesburg -- some of the markets where the BlackBerry remains popular.
RIM is counting on overseas customers to offset shrinking demand in North America, where the BlackBerry has lost ground to Apple Inc. (AAPL)’s iPhone and Google Inc. (GOOG)’s Android operating system. Even with analysts projecting a 45 percent decline in RIM’s sales this fiscal year, the company says its installed base of customers continues to grow. The BlackBerry now has 80 million subscribers, up from 78 million, Boulben said.
Read Full Article from Bloomberg
- Posted: 2012-09-25 14:19:17
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