Apple unwraps mini-iPad to take on Amazon, Google |
| Reuters - Oct 23, 2012 |
Apple Inc took the wraps off an 8-inch tablet on Tuesday in its biggest product move since the debut of the iPad two years ago, launching a smaller version of the gadget into a market staked out by Amazon.com Inc and Google Inc.
The 7.9 inch "iPad mini" marks Apple's first foray into the smaller-tablet segment. Apple also announced a fourth-generation full-sized iPad with improvements in graphics and processing speeds, just two days before Microsoft is due to show off its own "Surface" tablet.
Apple hopes to beat back their charge onto its home turf of consumer electronics hardware, while safeguarding its lead in the larger 10-inch tablet space that even deep-pocketed rivals like Samsung Electronics have found tough to penetrate.
Chief Executive Tim Cook kicked off Tuesday's event, held at the opulent California Theater in San Jose, by touting the just-launched iPhone 5 as the fastest-selling smartphone in history. He added that there are now 200 million devices running iOS6, the fastest upgrade rate he has seen since the mobile software was launched about a month ago.
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- Posted: 2012-10-23 15:50:58
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