McDonald's monthly sales fall for first time in nine years |
| Los Angeles Times - Nov 8, 2012 |
For the first time since April 2003, monthly sales at McDonald’s Corp. went down instead of up, falling 1.8% in October at stores open more than a year.
The fast-food giant known for innovating its way through the recession while competitors lagged has lately lost some of its momentum. Last month, the company said its profit for the third quarter tumbled nearly 4% amid a stronger dollar and brutal U.S. competition after sliding 4.5% in the prior quarter.
In October, sales were down across the world. Revenue tanked 2.2% in both the U.S. and in Europe while slipping 2.4% in the Asia Pacific, Middle East and Africa regions.
The poor figures “reflect the pervasive challenges of today’s global marketplace,” said Don Thompson, who became chief executive in July.
McDonald’s stock was down as much as 1% to $85.96 a share in morning trading in New York.
Read Full Article from Los Angeles Times
- Posted: 2012-11-08 13:20:03
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