Ford restarts Lincoln Motor Co. |
| CNNMoney - Dec 3, 2012 |
As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday.
The automaker has not used its full name since the 1950s, an era when it was synonymous with rich but understated luxury. Unfortunately, Lincoln's luxury luster has been tarnished for decades. With a renewed focus on the brand, Ford is attempting to turn back the clock.
Lincoln is not being spun off into an altogether separate carmaker, but Ford wants to give it greater separation from the more mass market Ford "blue oval" brand. Lincoln will now have its own product development team, designers and salespeople.
Ford executive Jim Farley, head of sales and marketing at Ford, will take over responsibility for the Lincoln Motor Co. division while continuing in his other roles. Before joining Ford, Farley led Toyota's Lexus luxury division in the U.S. The automaker is also demanding that its dealers create separate showrooms for the Lincoln brand and hire separate Lincoln sales staff.
Read Full Article from CNNMoney
- Posted: 2012-12-03 14:58:47
| More Stock Investor Place Company News |
 |
|
|
|
| Stock Investor Place Company News Archive |
|
|
|
