Microsoft-HTC Draw Closer to Create Rally in Smartphones |
| Bloomberg - Dec 19, 2012 |
Microsoft Corp. (MSFT) Chief Executive Officer Steve Ballmer, on a swing through Taiwan this month, made time to meet with Peter Chou, his counterpart at HTC Corp. (2498)
On Chou’s agenda: the low screen resolution that prompted HTC to scrap plans for a bigger smartphone using Microsoft’s mobile software, a person familiar with the matter said this week.
Ballmer needs to stay on Chou’s good side. HTC could help his company vie with Apple Inc. (AAPL) and Google Inc. (GOOG) in the 718- million-unit smartphone market, where, according to researcher IDC, Microsoft has only a 2.6 percent share. After trying to gain ground for a decade without success, Microsoft needs HTC -- which has drawn praise for its current Windows devices -- to help it win over consumers with a hit product.
“HTC is important to Microsoft because they put together one beautiful smartphone and when you have that kind of DNA, you have a company that can boost general acceptance and market share,” said Ramon Llamas, an analyst at IDC. “If you want bigger market share, getting multiple vendors is the name of the game.”
Read Full Article from Bloomberg
- Posted: 2012-12-19 14:56:03
| More Stock Investor Place Company News |
 |
|
|
|
| Stock Investor Place Company News Archive |
|
|
|
