2 Years Into Its Turnaround, Nokia Shows Promise |
| New York Times - Jan 10, 2013 |
Nearly two years ago, Stephen Elop, fresh from a senior post at Microsoft, spoke of flaming ocean platforms and shark-infested waters to describe the competitive climate he inherited at Nokia, the erstwhile leader in mobile phones that was then teetering on the brink of irrelevance.
Mr. Elop, an affable Canadian engineer, painted the bleak outlook as he prescribed a radical cure on the once-proud Finnish mobile phone pioneer: The rejection of the company’s own Symbian smartphone operating system for a shotgun collaboration with Microsoft, itself stumbling badly in the sector.
On Thursday, the Nokia chief executive delivered the biggest news from the Finnish company since he started the last-ditch transformation: Nokia may be on its way back.
Thanks in part to an all-out marketing push, sales of its new smartphone line, the Lumia, powered by Microsoft’s Windows Phone operating system, soared more than 50 percent in the fourth quarter of last year, leading Nokia to an unexpected profit. Thanks largely to demand for its newest models, Nokia had to correct its financial forecasts — upward.
Read Full Article from New York Times
- Posted: 2013-01-10 17:49:04
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