Media Firms Create Online-Ad Network |
| Wall Street Journal - Feb 15, 2008 |
Four of the largest U.S. newspaper publishers have teamed up to create an online ad-sales network, the second such partnership to be formed in the newspaper industry in recent years.
Gannett Co., Hearst Corp., the New York Times Co. and Tribune Co. are setting up the network as a stand-alone company called quadrantOne. Like a consortium created by Yahoo Inc. and a group of newspapers last year, it will allow national advertisers to buy space on certain of the Web sites operated by their newspapers in a bid to capture new sales as revenue at their print editions evaporates.
While Yahoo's partnership doesn't have guaranteed access to the Web-site ad inventory of its affiliate newspapers, quadrantOne will get access to a certain percentage of the ad inventory. QuadrantOne will include more than 120 papers, whose Web sites reach a total of 50 million unique monthly visitors, the company said. All four publishers have devoted funding to the company.
Read Full Article from Wall Street Journal
- Posted: 2008-02-15 10:05:44
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