Google buy of DoubleClick cleared by EU

The European Commission has cleared the proposed 3.1 bln usd acquisition by Google Inc of the online advertising technology company DoubleClick.

The commission said its in-depth investigation, opened last November with a deadline of April 2, concluded that the transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.

The commission said it therefore concluded that the transaction would not significantly impede effective competition within the European Economic Area (EEA) or a significant part of it.

Read Full Article from CNNMoney.com

- Posted: 2008-03-11 10:21:41

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