How DoubleClick Could Boost Google

After gettingapproval from the European Unionfor its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company's technology and services -- and who can blame Google for its urgency?

It has been almost a year since Google announced its intention to buy DoubleClick for US$3.1 billion, and the consummation of the deal comes at a time when Google is displaying rare signs of vulnerability.

The search giant slightly missed earnings expectations for its fourth quarter -- a notable misstep for a company that typically crushes analyst forecasts -- and its stock is off more than $300 from its 52-week high.

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- Posted: 2008-03-12 10:15:08

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