Google to sell satellite TV ads

Google Inc. took its first leap into the lucrative but fiercely competitive market for selling television advertising Monday, announcing a deal to deliver ads to millions of subscribers of satellite TV company EchoStar Communications Corp.

The deal underscores Google's ambition to become a premier broker of advertising for not just the Internet, but TV, radio, print publications and other media.

Google said it would sell a portion of EchoStar's TV ads through an automated online auction system that's similar to the one it has used to dominate Web-search ads.

Read Full Article from Los Angeles Times

- Posted: 2007-04-03 11:14:49

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