Yahoo to Buy Online Ad Company Right Media

Weeks after Google spent $3.1 billion to buy the Internet advertising company DoubleClick, a rival search giant is reaching into its wallet in a bid to compete. Yahoo has agreed to pay about $680 million to acquire the rest of Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, The New York Times reported.

Yahoo, which bought a 20 percent stake in Right Media last October, said Monday it would pay about $680 million, in equal parts of stock and cash, for the remaining interest in the company, which is based in New York.

Read Full Article from New York Times

- Posted: 2007-04-30 10:49:38

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