FTC Probing Google-DoubleClick Deal

The Federal Trade Commission has opened an antitrust investigation into Google Inc.'s proposed $3.1 billion purchase of ad-management technology company DoubleClick Inc.

The review of the deal was widely expected after Mountain View-based Google announced plans last month to acquire DoubleClick, a company that helps its customers place and track online advertising.

New York-based DoubleClick helps its customers place and track online advertising, including search ads, which Google - more than its nearest search competitors Yahoo Inc. and Microsoft Corp. has turned into an extremely lucrative business.

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- Posted: 2007-05-29 10:10:42

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