Online Ad Spend Pushing the $5 Billion Mark in Q1 2007 |
| ClickZ News - Jun 7, 2007 |
Interactive advertising revenues continued to increase in Q1, nearing the $5 billion mark, according to the latest report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Internet advertising revenues reached a record $4.9 billion in the first three months of 2007, a 26 percent increase over Q1 2006 at $3.8 billion, and a 2 percent increase over Q4 2006 at $4.8 billion. The annual spending report for 2006 also shows combined revenues approaching $17 billion.
The “IAB Internet Advertising Revenue Report” held no major surprises, according to Sheryl Draizen, senior vice president and general manager for the IAB, who said a steady increase in interactive advertising dollars has been going on for some time.
Read Full Article from ClickZ News
- Posted: 2007-06-07 10:21:02
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