Shift to online ads cuts spending forecast |
| Chicago Tribune - Jun 13, 2007 |
U.S. advertising spending will rise less this year than forecast earlier by TNS Media Intelligence, climbing 1.7 percent, to $152.3 billion, as small businesses limit spending and bigger companies shift money to the Internet and away from traditional mass media.
Worse-than-expected first-half ad sales by newspapers and television broadcasters led TNS to cut its December forecast for a 2.6 percent gain in 2007 spending, the New York-based research company said Tuesday. It said U.S. ad spending rose 4.1 percent last year.
"The soft economy trickled back to the ad market," Jon Swallen, a TNS senior vice president, said in an interview. "A large chunk of ad spending tracks the economy, especially from small- to midsize companies."
Read Full Article from Chicago Tribune
- Posted: 2007-06-13 09:52:11
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