Kellogg Won't Market Sugary Cereal To Kids

Kids' Saturday morning television won't be as sweet.

In the face of a lawsuit, cereal-maker Kellogg is clamping down on marketing sugary cereals and snacks to kids, reports CBS News consumer safety correspondent Nancy Cordes. It's a move food safety advocates hope will spread to the rest of the brands in the cereal aisle.

The Battle Creek, Mich., company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg intends to formally announce its decision Thursday.

Read Full Article from CBS News

- Posted: 2007-06-14 10:10:14

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