2008 Chrysler minivan prices cut

The Chrysler Group will cut the prices of its redesigned 2008 minivans by as much as $3,585 even as it adds more features, in a bid to eliminate hefty discounting and grab new buyers.

Known as "value pricing," the strategy helps automakers do away with profit-eating incentives and puts vehicle prices closer to the actual amount consumers pay .

Chrysler hopes the more affordable prices, coupled with 35 new features, will maintain its lead in the key minivan segment.

Read Full Article from DetNews.com

- Posted: 2007-07-13 10:28:26

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