Google takes on the mobile networks |
| Times Online - Jul 23, 2007 |
Like any big company, Google uses its power and influence to promote policies that will be to its benefit, and in that context it makes perfect sense that the search giant would be weighing in heavily in discussions of wireless communications regulation. In particular, Google said last week that it was prepared to invest at least $4.6 billion (£2.3 billion) in the upcoming auction of new wireless frequencies in the US – but only if the Federal Communications Commission established rules that would require the new mobile networks to be far more open than the cellular systems of today.
The incumbent cellular companies were quick to dismiss Google's argument as an effort to gain advantage in the auction by imposing on everyone the kind of network design that Google favours. And it probably is that. But in this case Google is also right on the merits, and with luck the company will help to break open a mobile phone industry that has become incredibly consumer unfriendly even as it has become more profitable and ubiquitous.
Read Full Article from Times Online
- Posted: 2007-07-23 15:07:14
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