Microsoft Buys aQuantive, Sets Up Online Ad Group

Microsoft Monday said it completed its most expensive acquisition ever and is establishing a new online advertising group to battle Google and Yahoo head-to-head.

In May, the company paid US$6 billion for aQuantive, a digital marketing services agency, to help expand its Internet advertising business. The deal, Microsoft largest ever in terms of dollar amount, closed and Microsoft formed the Advertiser and Publisher Solutions (APS) Group that will be headed by former aQuantive CEO Brian McAndrews.

In July, CEO Steve Ballmer emphatically said that Microsoft was investing in new areas, including online advertising where the mindset is to win big.

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- Posted: 2007-08-14 10:37:00

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