Airline Sues Google Over Keyword Ads

American Airlines is suing Google Inc. over the Internet company's sale of keywords ads for rivals triggered by its own trademarks. American filed a lawsuit Thursday in U.S. District Court in Fort Worth seeking unspecified damages.

A Google visitor who enters certain words or phrases that American trademarked — for example, Aadvantage, the name of its frequent-flier program — will get links to American's Web site but also its rivals under "sponsored links" — targeted ads that appear alongside the regular search results. Google makes most of its money from such keyword ads.

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- Posted: 2007-08-21 10:29:39

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