Yahoo snaps up BlueLithium in $300m deal |
| Times Online - Sep 5, 2007 |
Yahoo, the struggling internet giant, has acquired BlueLithium, the online advertising group, for $300 million (£149 million) in cash, in a renewed effort to close the yawning gap between it and the market leader Google.
BlueLithium specialises in the “behavioural targeting” of display – or banner – advertising, a process that tracks individual web users’ habits online in order to feed them the ads they are most likely to respond to. Its British-based advertising client brands include Vauxhall, the carmaker, Abbey, the bank, and Cancer Research, the charity.
Online display advertising is estimated to be growing at 30 per cent pace across Europe. “We are a leader in display advertising and are seeing a great secular trend,” Toby Coppel, the head of Yahoo’s European operations said.
Read Full Article from Times Online
- Posted: 2007-09-05 10:17:11
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