Wal-Mart's New Tack: Show 'Em the Payoff

Wal-Mart is shelving its "Always Low Prices" slogan after 19 years and launching an advertising campaign that plays up life's little pleasures over no-frills practicality.

The new motto -- "Save Money. Live Better." -- will show up on everything from store receipts to plastic bags. Accompanying 30-second TV spots were created by the Martin Agency, the Richmond firm behind the Geico gecko and caveman ads. The Wal-Mart ads began appearing yesterday and will run on network season premieres, specials and cable channels.

Read Full Article from Washington Post

- Posted: 2007-09-13 10:10:11

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