Google offers unified approach to interactive ads |
| Reuters UK - Sep 19, 2007 |
Google said on Tuesday it is testing a new interactive service that lets advertisers measure users' responses in advanced ways using video or images on Google's vast base of affiliated Web sites.
The top provider of Web searching has been testing Google Gadget Ads, as the new service is known, as a way to deliver eye-catching ads that have the dynamism of television but also the Web interactivity that lets users choose what they see.
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Some analysts and early advertisers who have tested the ads with consumers said the capacity to measure the effectiveness of so-called rich media advertising is a technology breakthrough for the industry that bolsters Google's push into the corporate brand market.
Read Full Article from Reuters UK
- Posted: 2007-09-19 10:07:14
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