WPP Dell-ighted

Dell, the American computer giant is hoping to gain ground on rival Hewlett-Packard by creating an advertising agency solely devoted to promoting it.

Dell has chosen WPP, the world's second-largest marketing, media and communications conglomerate after Omnicom, to create a new agency that will handle $4.5 billion in accounts over the next three years, the company announced on Sunday.

The news sent shares in WPP up by 12 pence (25 cents), or 2.0%, to 626 pence ($12.88), in morning trading in London.

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- Posted: 2007-12-03 09:58:41

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