Dell: Not the PC company you used to know

Dell's high-profile marketing push this summer showcased its new line of pink, green, and red notebooks. But the most important color for the PC maker right now is Best Buy blue.

Dell has officially signed up Best Buy as a retail partner, the companies said Thursday. Several models of Dell's XPS and Inspiron PCs will be available at 900 Best Buy locations beginning after Christmas, including the very consumer-friendly XPS M1330 notebook, Inspiron 1420 notebook, and the XPS One desktop.

For a company that built its fortune and reputation on selling its products directly to consumers for more than two decades, the Best Buy deal marks a major historical shift.

Read Full Article from CNET News.com

- Posted: 2007-12-07 10:22:51

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